CRM Strategy Manager (Sintra)
Detalhe da Oferta:
ROLE:
CRM Strategy & Execution: Develop and implement a multi-channel CRM strategy (email, SMS, push notifications, loyalty programs) to drive customer engagement, retention, and lifetime value.
Customer Segmentation & Personalization: Define and manage audience segments to deliver targeted and personalized campaigns, optimizing communication for different stages of the customer lifecycle.
Automation & Campaign Management: Design and oversee automated flows (welcome series, cart recovery, win-back campaigns) and manage ad-hoc marketing communications.
Data Analysis & Insights: Monitor campaign performance (open rates, CTR, conversion rates, churn, CLV) and generate actionable insights to improve results.
Cross-Team Collaboration: Work closely with marketing, content, design and product teams to ensure consistent and impactful customer communication.
QUALIFICATIONS:
Degree in Marketing, Management, Economics, Data Science, Communication or similar (preferred)
Proven experience in CRM, email marketing, or lifecycle marketing (minimum 3 years)
Proficiency in CRM platforms (e.g., Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar)
Excellent analytical skills and attention to detail
Fluent in Portuguese and Independent in English
Real team-player - Autonomous, proactive and responsible
Good organizational skills
OFFER:
Young, fast-paced and dynamic work environment
Possibility of career advancement and “causing impact”
Discounts for staff, health insurance, gym and other benefits
On-site position in Cacém – Sintra
Zumub is committed to promoting equal opportunities and welcomes applications from all qualified individuals, regardless of gender, age, disability, sexual orientation, race, religion, or belief.
Apply at https://careers.zumub.com/