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Trade Marketing Manager (M/F) - Albufeira

Albufeira | emprego.sapo.pt |
We are recruiting a Trade Marketing Manager to lead Trade Marketing department in a FMCG lead company, based in Algarve, in Albufeira City.

This person will have as main responsibilities:
 •  Define and implement the trade-marketing strategies to win with customers in channels: ON, OFF and e-commerce;
 •  Manage, planning and execution commercial calendar and orchestrates all activities at point of sales ensuring effective visibility and promotion and wining mix of brand & category activity to drive business performance within customers;
 •  Partner with sales in driving best in class physical availability of our brands and execution at the POS, setting channel specific brand and category execution standard/Guidelines and monitor and evaluates in-store execution compliance against pre-defined KPIs (perfect store);
 •  Ensure innovation launching phases;
 •  Supports negotiations on key customers by developing and providing succinct category stories/presentation for key accounts and field sales teams;
 •  Coordinate role plays (in meeting cycle) to give sales teams strategic messages for selling;
 •  Lead trade marketing team;
 •  Manage Trade Marketing budget;
 •  KPIs analysis and business analysis, built metrics to track success and identify gaps vs planned outcomes for initiatives;
 •  Monitors and ensure the right optimization and prioritization of BTL A&P investment, forecasting, measuring and evaluating key activities (Pre & Post) and driving promotional effectiveness (ROI).

Use this information to make better future business decisions;
 •  Define and develop a complete catalogue of POS materials to support brands and sales;
 •  Close cooperation with marketing, sales & digital;
 •  Gathering information via market via market visits and data analysis.

Understanding and analysis of the sector, competitive positioning of the brand with the need of the customer;
 •  Build and maintain business relationships with strategic customers group, trade associations and key opinion leaders;
 •  This role requires also frequent interactions both in-house (with multi-functional team) and externally (with agencies, suppliers).

Also, frequent visits to POS and partners.

Profile:
 •  Business Administration degree.
 •  More than 5 years experience in a Trade Marketing management, Marketing management and/or Sales, with strong passion for FMCG;
 •  Ideally with Marketing and/or Sales background;
 •  Fluent in English; Portuguese and other Languages;
 •  Proactive, business oriented, growth mindset and detailed oriented;
 •  Creative; • Finance acumen and negotiation skills;
 •  Solid team member with excellent interpersonal skills and ability to develop strong relationship with colleagues and partners;
 •  Capacity to work under pressure in a changing environment and to manage unexpected challenges If you believe you have the desired profile, please send your CV