Marketing Manager

Sobre o nosso cliente

Our client is a well-established organization within the insurance industry. Operating as a medium-sized business, they focus on delivering high-quality services to their clients while maintaining a professional approach to all aspects of their operations.

Descrição

The Marketing Manager will:

• Implement the global marketing plan in alignment with company growth and positioning objectives, translating strategic priorities into actionable campaigns and initiatives;
• Define clear goals, KPIs, and measurable success criteria for campaigns and projects, ensuring performance-driven execution;
• Manage and optimize Salesforce to support targeted marketing campaigns, segmentation strategies, lead management, and process automation;
• Analyze CRM data to generate insights that enhance affiliate engagement, improve the member experience, and support business development efforts;
• Monitor campaign performance, identify optimization opportunities, and ensure continuous improvement based on data and results;
• Prepare regular performance reports with clear, data-driven recommendations to support decision-making;
• Work closely with Business Management, Operations, and regional teams to ensure marketing initiatives are aligned with commercial priorities across global regions;
• Coordinate with external partners and agencies when required, ensuring high-quality and timely delivery of marketing projects;
• Contribute to the continuous evolution of marketing processes, tools, and methodologies to improve efficiency and impact;
• Propose innovative and creative initiatives to attract new affiliates, strengthen engagement within the network.

Perfil ideal

A successful Marketing Manager should have:

• A Master's degree in Marketing, Business, or Digital Marketing will be considered a strong advantage;
• Proven experience in communication or marketing roles, preferably in B2B, financial services or insurance industry;
• Strong understanding of brand management and media relations;
• Excellent written and verbal communication skills in English (mandatory);
• Ability to manage multiple projects and meet deadlines effectively;
• Proficiency in using communication and marketing tools and software;
• Knowledge of industry-specific regulations and practices;
• Strong collaboration and interpersonal skills to work with diverse teams;
• Continuous professional development in strategic marketing, performance measurement, or B2B marketing environments will be considered a plus.

• Competitive annual salary ranging;
• Permanent contract with stable employment conditions;
• Opportunity to work in a reputable medium-sized organization within the insurance industry;
• Challenging and engaging role in the Marketing & Agency department;
• Potential for professional growth and career development.