Marketing Manager | Wellness & Lifestyle

Sobre o nosso cliente

Our client is an international company undergoing strong expansion in the consumer wellness & lifestyle sector. After consolidating operations in other European markets, the company is now establishing its Marketing hub in Portugal, at a strategic moment of accelerated growth and increased investment in brand awareness.

• Develop the annual marketing strategy aligned with global growth objectives.
• Build consistent tactical plans focused on clear metrics, continuous optimisation, and commercial impact.
• Manage the campaign roadmap and initiatives to strengthen brand awareness and accelerate D2C sales.
• Lead paid social and paid search campaigns, managing large-scale budgets (approx. €3M/year).
• Monitor performance and implement continuous improvements to CAC, ROAS, and conversion.
• Create A/B tests and implement best-practice funnel optimisation.
• Oversee the brand's digital presence, ensuring visual and narrative coherence across multiple channels.
• Collaborate with the internal design and videography teams to produce high-impact content.
• Supervise filming, photo shoots, and content activations across different locations.
• Identify and manage partnerships with influencers, athletes, and relevant entities in the lifestyle & performance ecosystem.
• Build strategic relationships with potential commercial partners and selected distribution channels.
• Develop community initiatives and integrated campaigns with a focus on organic and paid growth.
• Manage marketing budgets with a rigorous, results-oriented approach.
• Prepare structured reports with insights and recommendations for international stakeholders.
• Ensure alignment with creative and operational teams distributed across Portugal and other markets.
• Work closely with the Creative Director and external partners to ensure consistent execution.

• Degree in Marketing, Management, Communication, or similar fields.
• Proven experience in D2C eCommerce; additional marketplace experience is a plus.
• Strong track record in managing high-budget paid media.
• Experience in social media, content creation, and influencer marketing.
• Ability to thrive in a dynamic, hands-on, scale-up environment.
• C1 level of English is mandatory.
• Hybrid profile: strategic vision combined with strong operational execution.

• Integration into an international project experiencing significant European expansion.
• Strong investment in marketing and brand building, within a creative and collaborative environment.
• Real opportunities for growth and direct impact on the business's development.
• On-site project since the brand is starting in Lisbon (Oeiras).